“It’s about making sure that there are enough options of everything.”Īfter the brand was approached to take part, the team began researching the game and the packs that had come before it. ![]() “The thing with The Sims, and one of the reasons that it’s lasted so long, is that it listens to its players,” continues Cooke. “It’s an institution, it’s part of the cultural history of growing up.” The creation of the pack came in response to demand from The Sims players, who felt like this modern menswear was underrepresented in the options for dressing characters. ![]() “Everyone you speak to has at some point in their lives played The Sims,” explains Stefan Cooke, co-founder of his namesake label.
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